A sampling of my freelance, online publisher and in-house (corporate) design work. Click here for flash showcase.
Branding
Project Name:
Logo Modernization. DC, 2007. Client: Non-profit.
Description:
Vote-oriented non-profit desired image enhancements to increase election year visibility. Worked off of learnings from conference calls to develop enhancements of logo ranging from tweaks to rebrands. Modernized logo will feature on revised website.
Role:
Designer and lead Brand Consultant. Retained as brand consultant for 2008 after initial 2007 work towards brand enhancements. Work will be produced in Illustrator/InDesign/Photoshop, with templates for electronic stationery done in native programs.
Logo Modernization. DC, 2007. Client: Non-profit.
Description:
Vote-oriented non-profit desired image enhancements to increase election year visibility. Worked off of learnings from conference calls to develop enhancements of logo ranging from tweaks to rebrands. Modernized logo will feature on revised website.
Role:
Designer and lead Brand Consultant. Retained as brand consultant for 2008 after initial 2007 work towards brand enhancements. Work will be produced in Illustrator/InDesign/Photoshop, with templates for electronic stationery done in native programs.
Brochure
Project Name:
Brochure (legal size quadfold, 4C). DC, 2007. Client: Non-profit.
Description:
Client desired a quad-fold brochure that could fit within a shirt pocket and incorporated incremental branding improvements we had worked together on. Produced within extremely short lead time and well-received by its members and constituency.
Role:
Designer and Brand Consultant. Photographs edited in Photoshop, final layout in InDesign. Deliverables included an INDD package, as well as desktop printer-ready (no-bleed) PDF. Kickoff project to 2008 branding program and print materials design.
Brochure (legal size quadfold, 4C). DC, 2007. Client: Non-profit.
Description:
Client desired a quad-fold brochure that could fit within a shirt pocket and incorporated incremental branding improvements we had worked together on. Produced within extremely short lead time and well-received by its members and constituency.
Role:
Designer and Brand Consultant. Photographs edited in Photoshop, final layout in InDesign. Deliverables included an INDD package, as well as desktop printer-ready (no-bleed) PDF. Kickoff project to 2008 branding program and print materials design.
Branding & Signage
Project Name:
Identity and Event Signage. DC, 2007. Client: consulting firm internal group.
Description:
Client organization was a leader in internal diversity initiatives and required a look that made this positioning evident and represented its members clearly, while complying with master brand guidelines. Client was pleased with the detail in design.
Role:
Designer and Brand Consultant. Identity and banner designed in Illustrator, with signage delivered as print-ready PDF. Specialization in rapid turnaround actually resulted in lower cost for the project than going through internal design group.
Identity and Event Signage. DC, 2007. Client: consulting firm internal group.
Description:
Client organization was a leader in internal diversity initiatives and required a look that made this positioning evident and represented its members clearly, while complying with master brand guidelines. Client was pleased with the detail in design.
Role:
Designer and Brand Consultant. Identity and banner designed in Illustrator, with signage delivered as print-ready PDF. Specialization in rapid turnaround actually resulted in lower cost for the project than going through internal design group.
Event Program
Project Name:
Event Program. Midwest college, 2004. Client: student-run diversity group.
Description:
Program for annual event bringing together diversity groups from several regional universities. Youth-oriented design required and reflected in "distressed" publication layout treatments. Achieved this look in economical BW (except cover) print job.
Role:
Lead designer collaborating with one other freelance designer. Provided art direction of youth-oriented piece. Designed completely in Photoshop with final files supplied to printer as PDF.
Event Program. Midwest college, 2004. Client: student-run diversity group.
Description:
Program for annual event bringing together diversity groups from several regional universities. Youth-oriented design required and reflected in "distressed" publication layout treatments. Achieved this look in economical BW (except cover) print job.
Role:
Lead designer collaborating with one other freelance designer. Provided art direction of youth-oriented piece. Designed completely in Photoshop with final files supplied to printer as PDF.
Media Kit
Project Name:
Media Kit. 2007. Employer: Online Publisher.
Description:
Fast growing online ad sales department desired a media kit beyond the electronic one offered on the website. New media kit would be print ready and also reflect new organization branding. End result was a slick piece that justified ad rate premiums.
Role:
Art Direction and Production Manager. Led project by engaging design studio vendor, conducting creative briefings and managing development timeline. Provided art direction to ensure compliance with master brand guidelines, collected copy and images.
Media Kit. 2007. Employer: Online Publisher.
Description:
Fast growing online ad sales department desired a media kit beyond the electronic one offered on the website. New media kit would be print ready and also reflect new organization branding. End result was a slick piece that justified ad rate premiums.
Role:
Art Direction and Production Manager. Led project by engaging design studio vendor, conducting creative briefings and managing development timeline. Provided art direction to ensure compliance with master brand guidelines, collected copy and images.
Billboard
Project Name:
Airport Billboard. Los Angeles, 2006. Employer: International Premium Airline
Description:
Airline desired to enhance visibility in a market it was planning on entering. Copy minimal creative intended to draw interest in brand with locally familiar glamor appeal. Increased online/offline awareness and interest.
Role:
In-house designer and production manager. Vector elements designed/modified in Illustrator, layout in InDesign. Sourced large format print vendor and prepared/delivered assets.
Airport Billboard. Los Angeles, 2006. Employer: International Premium Airline
Description:
Airline desired to enhance visibility in a market it was planning on entering. Copy minimal creative intended to draw interest in brand with locally familiar glamor appeal. Increased online/offline awareness and interest.
Role:
In-house designer and production manager. Vector elements designed/modified in Illustrator, layout in InDesign. Sourced large format print vendor and prepared/delivered assets.
Bus Ads
Project Name:
Bus and shelter posters. NYC, DC and Midwest, 2006-2007. Employer: Airline
Description:
International all-business-class airline desired creative with bold product visuals. Achieved brand-consistent look by displaying aircraft on king-size ad units (bus side), cabin image on bus shelter wall units, and key message on bus tail units.
Role:
Designer and Production Manager. Computer generated images of aircraft and seats provided by 3D studio vendor. Layout in InDesign. Prepared INDD packages and delivered to various out-of-home printers.
Bus and shelter posters. NYC, DC and Midwest, 2006-2007. Employer: Airline
Description:
International all-business-class airline desired creative with bold product visuals. Achieved brand-consistent look by displaying aircraft on king-size ad units (bus side), cabin image on bus shelter wall units, and key message on bus tail units.
Role:
Designer and Production Manager. Computer generated images of aircraft and seats provided by 3D studio vendor. Layout in InDesign. Prepared INDD packages and delivered to various out-of-home printers.
Event Signage
Project Name:
Event Signage. US/UK, 2006-2007. Employer: International Premium Airline
Description:
Airline required portable signage for publicity and business development events. Achieved consistent look and feel across large vinyl banners, standup cloth/vinyl units and wall mural. Seen nationally and in the UK at airports, conferences, etc.
Role:
Designer and Production Manager. Raster assets edited in Photoshop, vector graphics edited in Illustrator, final art layout in InDesign. Prepared files to highest standards while keeping cost saving techniques in mind at all times.
Event Signage. US/UK, 2006-2007. Employer: International Premium Airline
Description:
Airline required portable signage for publicity and business development events. Achieved consistent look and feel across large vinyl banners, standup cloth/vinyl units and wall mural. Seen nationally and in the UK at airports, conferences, etc.
Role:
Designer and Production Manager. Raster assets edited in Photoshop, vector graphics edited in Illustrator, final art layout in InDesign. Prepared files to highest standards while keeping cost saving techniques in mind at all times.
Branded In-Store Packaging
Project Name:
Branded Coffee Sleeves. Ambient ads in NYC and DC, 2006. Employer: Airline.
Description:
Reduced advertising cost in deal with out-of-home marketing vendor by producing artwork in-house. Piece successfully increased awareness of brand in key city boroughs.
Role:
Designer and Production Manager. Final layout in Illustrator with several rounds of proofs before printing in mass.
Branded Coffee Sleeves. Ambient ads in NYC and DC, 2006. Employer: Airline.
Description:
Reduced advertising cost in deal with out-of-home marketing vendor by producing artwork in-house. Piece successfully increased awareness of brand in key city boroughs.
Role:
Designer and Production Manager. Final layout in Illustrator with several rounds of proofs before printing in mass.
Display/Video Ads
Project Name:
Out-of-home display/screen advertising. NYC Taxis - 2007, Reagan Airport - 2006.
Description:
One of pilot advertisers in new seatback TV programming launched in NYC taxis early 2007 - static banner ads displayed alongside video ad. Baggage claim advertising drove brand visibility and increased user base; strong message in relevant context.
Role:
Designer and Production Manager. NYC Taxi static ads created in Photoshop, video ad created in Flash and virally shared on YouTube. Baggage claim video ad created in Flash. Publishers praised speed of in-house creation and delivery.
Out-of-home display/screen advertising. NYC Taxis - 2007, Reagan Airport - 2006.
Description:
One of pilot advertisers in new seatback TV programming launched in NYC taxis early 2007 - static banner ads displayed alongside video ad. Baggage claim advertising drove brand visibility and increased user base; strong message in relevant context.
Role:
Designer and Production Manager. NYC Taxi static ads created in Photoshop, video ad created in Flash and virally shared on YouTube. Baggage claim video ad created in Flash. Publishers praised speed of in-house creation and delivery.
Online Banners
Project Name:
Online Ad Units. US/UK sites, 2006-2007. Employer: International Premium Airline
Description:
IAB standard and non-standard size ad units used in multiple online advertising campaigns and sponsorships. Creative varied depending on timing/seasonality, promotions and target audience. Appeared on ad networks, large news and travel websites.
Role:
Designer and Trafficker. Imported Illustrator vector assets into Photoshop for layout and prep for web. Delivered creatives on-time and with minimal error on art specifications compliance. Consistently praised by ad-servers for speed and accuracy.
Online Ad Units. US/UK sites, 2006-2007. Employer: International Premium Airline
Description:
IAB standard and non-standard size ad units used in multiple online advertising campaigns and sponsorships. Creative varied depending on timing/seasonality, promotions and target audience. Appeared on ad networks, large news and travel websites.
Role:
Designer and Trafficker. Imported Illustrator vector assets into Photoshop for layout and prep for web. Delivered creatives on-time and with minimal error on art specifications compliance. Consistently praised by ad-servers for speed and accuracy.
Customer-Facing Print Pieces
Project Name:
Customer-facing print items. Point-of-service, 2006-2007. Employer: Airline.
Description:
Completed design and print jobs for cross-departmental items (in-flight, airport services, flight operations). Consistent look achieved across identification, courtesy and promotional pieces. Unconventional trading cards were a particular success.
Role:
Designer and Production Manager. Final layout in both Illustrator and InDesign (complex scoring better suited for Illustrator). Successfully met differing budget, design and functional requirements of each company department.
Customer-facing print items. Point-of-service, 2006-2007. Employer: Airline.
Description:
Completed design and print jobs for cross-departmental items (in-flight, airport services, flight operations). Consistent look achieved across identification, courtesy and promotional pieces. Unconventional trading cards were a particular success.
Role:
Designer and Production Manager. Final layout in both Illustrator and InDesign (complex scoring better suited for Illustrator). Successfully met differing budget, design and functional requirements of each company department.
Marketing Collateral
Project Name:
8"x10" Collector's Card. Marketing collateral, 2007. Employer: Airline
Description:
With few days notice, international airline required a "talk piece" to attract investor interest in all-business-class service. Card needed to incorporate latest branding (large 'X' from wordmark) and was well-received and repurposed for covers, etc.
Role:
Designer and Production Manager. Stock photography and raster images optimized in Photoshop, vector graphic elements edited in Illustrator, final layout in InDesign. Sourced local vendor that ended up being preferred printer due to speed and quality.
8"x10" Collector's Card. Marketing collateral, 2007. Employer: Airline
Description:
With few days notice, international airline required a "talk piece" to attract investor interest in all-business-class service. Card needed to incorporate latest branding (large 'X' from wordmark) and was well-received and repurposed for covers, etc.
Role:
Designer and Production Manager. Stock photography and raster images optimized in Photoshop, vector graphic elements edited in Illustrator, final layout in InDesign. Sourced local vendor that ended up being preferred printer due to speed and quality.
Print Advertisements
Project Name:
Print Ads. Various national/regional titles, 2006-2007. Employer: Airline.
Description:
Promotions and brand advertising campaigns for international all-business-class airline involved BW and Color ads of varied sizes. Shown is one campaign look and feel in Full Page and Qtr Page iterations. Insertions occured in key titles as shown.
Role:
Designer and Production Manager. Maintained schedule of artwork due in the pipeline, and prepared final files to highest standard. Optimized design production by grouping artwork with similar specifications together, saving time and resources.
Print Ads. Various national/regional titles, 2006-2007. Employer: Airline.
Description:
Promotions and brand advertising campaigns for international all-business-class airline involved BW and Color ads of varied sizes. Shown is one campaign look and feel in Full Page and Qtr Page iterations. Insertions occured in key titles as shown.
Role:
Designer and Production Manager. Maintained schedule of artwork due in the pipeline, and prepared final files to highest standard. Optimized design production by grouping artwork with similar specifications together, saving time and resources.
Cross-Market/Channel Ad Campaign
Project Name:
Promotion theme applied across various media in large campaign. US/UK 2007.
Description:
Developed theme of 2nd anniversary fare sale and crafted thematic symbol. Integration of messaging and look/feel across web properties, E-DM, online/offline advertising efforts raised immediate awareness and publicity, increasing sales dramatically.
Role:
Art Direction and Production Manager. Recognized for rapid launch of campaign within one week, pulling together internal media buying/IT/revenue management team efforts and expediting design vendor work. Clear message resulted in rapid word of mouth.
Promotion theme applied across various media in large campaign. US/UK 2007.
Description:
Developed theme of 2nd anniversary fare sale and crafted thematic symbol. Integration of messaging and look/feel across web properties, E-DM, online/offline advertising efforts raised immediate awareness and publicity, increasing sales dramatically.
Role:
Art Direction and Production Manager. Recognized for rapid launch of campaign within one week, pulling together internal media buying/IT/revenue management team efforts and expediting design vendor work. Clear message resulted in rapid word of mouth.
Presentation Graphics & Visualizations
Project Name:
Presentation Graphics. Various decks, 2003-2007. Employers: various.
Description:
Developed reputation for rapid turnaround and quality of presentation graphics produced in all my roles. Achieved effective visual communication goals through designs of detailed but intuitive graphs and charts, and seamless comps.
Role:
Designer that "made it happen" on short notice when it came to sophisticated charts, product/service visualizations and mockup graphics required for executive presentations. Strong analytical skills and grasp of the business reflected in designs.
Presentation Graphics. Various decks, 2003-2007. Employers: various.
Description:
Developed reputation for rapid turnaround and quality of presentation graphics produced in all my roles. Achieved effective visual communication goals through designs of detailed but intuitive graphs and charts, and seamless comps.
Role:
Designer that "made it happen" on short notice when it came to sophisticated charts, product/service visualizations and mockup graphics required for executive presentations. Strong analytical skills and grasp of the business reflected in designs.